Here's a Story, of a Lovely CD. . .
Looking for an effective
A truly unique holiday gift or stocking stuffer (as well as a great
corporate gift and fundraising idea), ChristmAcoustic
is described as a "relaxing Christmas day, with a chill
in the morning air, the fireplace blazing, and a cup of hot chocolate
in your hand". Sure to make the holiday season a warm and
enjoyable time for you and your family, we know that listening to
ChristmAcoustic will be a holiday tradition for years to
The idea behind Scott Whitney's ChristmAcoustic CD was pretty
Around early November 2000, as any an avid acoustic jazz guitarist
might do, Scott thought it would be nice to record a Christmas CD
that he could give to a few friends and clients as a personalized
Christmas gift. Kind of a, "Thanks for being my friend/client,
here's a little something I whipped up for y'all!" type
"Okay," he thought, "a groovy Christmas
CD sounds like a good idea. Now, it's November 8th and I need to
get this baby recorded, mastered, and printed before Thanksgiving.
Seemed easy enough. . .
at Scott's Pseudo Studios from November 9th - 20th,
2000, Scott's ChristmAcoustic CD was completed on the 21st
of November and subsequently previewed in, of all places, Effingham,
Illinois (where COLD is a four-letter word) on November 22, 2000.
Upon completing its Illinois debut, Scott's goal for ChristmAcoustic
was to give out about 30 copies during the Christmas gift-giving
season. However, as luck would have it, by January 1st, 2001, close
to six hundred (600) units were shipped.
THE WORD OF THE DAY: MOMENTUM
Along with sending the CD's to friends, family, and clients, Scott
told a few other groups about his humble little Christmas CD.
That's all it took.
Lead by the good people of VROC (the Vulcan Rider's and Owners
Club), lots-o-folks decided to pick up the nine-song
ChristmAcoustic CD. Not only did they pick up copies for themselves,
but a BUNCH of folks bought copies as gifts for others [editor's
note-- We think this is a very good idea].
With orders coming from as close as across the street to as
far away as New Zealand, we received orders for just under
six hundred CDs in just over 30 days!
[Interesting tidbit: 2000's largest single
order breakdown: 1/3 as personal gifts, 1/3 as client gifts, 1/3
as party favors.]
Many folks took advantage of our customization offer (then known
as our Signature Series CDs), where we customized the CD to include
a holiday greeting from the giver. This was a big hit.
(We now offer a corporate
gift / client holiday
gift that is very impressive.
Check out the TimbreWorx Music
During December 2000 (a December that had Scott, his now-wife Melissa,
and his two kids Heather and Savannah, burning, labeling, and shipping
CDs all day and night), we received orders from moms and dads, real
estate agents, marketing consultants, sales reps, company presidents
& vice presidents, DJs, musicians, authors, and folks just like
you! [grin] For so many, it was a perfect, affordable holiday gift!
HMM. . .THERE MAY BE SOMETHING TO THIS!
Reflecting upon 2000, the response was amazing. So much so that
Scott decided to dedicate more time to the ChristmAcoustic
For 2001, he began by creating a dedicated website to the ChristmAcoustic
CDs; the first www.ChristmAcoustic.com. Then, he went about getting
the word out. Having a strong background in sales and marketing,
Scott was able to increase the sales of the ChristmAcoustic
CD from 600ish in 2000 to over five thousand, three hundred
(5,300) in 2001. A wide variety of folks snapped up the
CD, many of which were very generous
with their comments. We also saw companies like Compaq,
Novell, VistaCare Hospice,
Re/Max, and SallieMae
use the ChristmAcoustic CD as a personalized gift for their
IN THE YEAR, 2002, 2002. . .
with the nice comments Scott received about the CD, the most often-asked
question was, "When are you going to record a second CD?"
As a follow-up to the initial ChristmAcoustic CD (and
to answer the previous question), Scott recorded ChristmAcoustic
II in February 2002. And, along with recording the second CD,
both CDs got a BRAND NEW LOOK!
that brand new look came a brand new website. And with a brand new
website came more exposure to the ChristmAcoustic series.
As a matter of fact, Amazon.com, the most popular
website in the world, carries the ChristmAcoustic and ChristmAcoustic
II CD series.
BUT WAIT, THERE'S MORE!
How about taking a listen for yourself? Well okay, that's simple
enough. Click here to sample the songs.
If you'd like a copy of either ChristmAcoustic CD for yourself,
head on over to our secure online order
area. Remember, both ChristmAcoustic CDs comes with a money
back guarantee. . .forever.